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May 13, 2008

10 Reasons Journalists Think PR is Crap

Browsing through Twitter updates this morning, I notice that the lovely Stephen Davies thinks that bloggers cynically slate PR execs simply to drive up traffic. This is, apparently, A Bad Thing.

I'm not sure it's true. My highest ranking posts are generally:

1. Proofreading tests and grammar tests. Everyone loves a quiz.
2. Advice on press releases and pitching techniques
3. Gossip

That said, I do get a bit bored myself of the whole "die, press release" or "die PR" or "print is dead" headlines. Seriously, does anyone believe those stupid pronouncements from on high any more?

Anyway, in the interests of the scientific method - although my scientist chap tells me I have no grasp of such matters as a graduate of a "pretend" subject - I've come up with the most cynically PR-hating headline I can on a lovely sunny morning. So let's see how many of my lovely readers click through to read this one, shall we? Results next week.

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I clicked through. :-)

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