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May 14, 2008

The:101 launches new phone pitching workshop

So, I may have mentioned before on this blog that I happen to  run the world's finest* PR training company, the:101.

This summer, we're launching a brand new workshop called mini:101. It's a three-hour telephone pitching workshop delivered at your offices for between three and six delegates.

Choose your 101 trainer(s) and we'll come along, provide lots of practical advice and tips on things like:

  • How to sell in press releases over the phone to news reporters
  • How to sell in clients when there isn't news, using the news agenda
  • How to deal with journalist "pushback" and get a positive outcome
  • Things PRs say that can put journalists off  (and what to say instead)
  • Techniques for selling in products, interviews, case histories and more

Prices are pretty competitive (providing you throw in some nice biscuits) and there's plenty of time to talk about your specific clients and target publications. Our trainers are fantastic and all have 10 years plus experience writing for just about every business magazine, national newspaper or newstand magazine you care to mention.

Just email me if you'd like to know any more!

* well, we think so.

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