Further to yesterday's rant about PRs who send generic email pitches to hundreds of journalists, I got an email from Phil Corfan at Octopus that made me laugh a lot, especially the postscript. Genius.
Hi Sally,
So you know this is an individually tailored pitch, not just some spam we send to everyone, your name is spelt down the side.
An announcement today by Cisco revealed Smart Connected Buildings, the company’s latest emerging technology. Smart+Connected Communities addresses the growing need for sustainable energy to meet the demand of increasingly urbanised populations by providing a network-enabled blueprint for successful smart cities of the future that run on networked information.
Like other components of the Smart+Connected Communities vision, Cisco’s Smart Connected Buildings solution provides the intelligence to interconnect and enable building systems such as heating, ventilation and cooling (HVAC), lighting, electrical, security, and renewables over the IP network to build smart and energy-efficient buildings of the future.
Linked to this sentence is the full release, complete with images, video and supporting quotes. <http://newsroom.cisco.com/dlls/2009/prod_070109b.html>
You may be interested in discussing this news with a Cisco spokesperson. If so, please do get in touch on the details below.
Kind regards,
Phil
(Apologies for the slightly wooden prose. This was harder than I expected it to be.)
Too lazy to do the surname too? PR these days! No one ever did that for me *sob*
Posted by: Chris | July 02, 2009 at 10:44 AM
That's great.
:)
Posted by: James Whatley | July 02, 2009 at 11:26 AM
Very cute - I love it! Good thing you have an easy-to-spell name; if your name was Xavier then it would have been quite the challenge :)
One of my favourite creative pitches was written by one of my colleagues last year (I don't get to take any credit for this): http://bit.ly/B4rmh
Posted by: Dave Fleet | July 02, 2009 at 01:47 PM
Genius :)
Posted by: Emily Wearmouth | July 03, 2009 at 02:21 AM